Olivier Dubois

A Engenharia do Sim" is a practical guide that will transform your sales approach using neuroscience and consultative selling techniques. This book helps you learn how to increase your conversion rates and close deals naturally, without pressure. Instead of traditional selling methods, it introduces you to the process of diagnosing your client's pain points, creating urgency around their need for a solution, and overcoming objections.
You'll learn to: Turn passive selling into active learning Plan your time efficiently while maintaining your personal life Memorize more effectively with techniques like Active Recall and Spaced Repetition Approach written and oral exams with confidence Reduce procrastination and anxiety Study fewer hours while achieving better results  With practical exercises, real-world examples, and a simple, effective approach, this book teaches you how to study better and smarter, and it's designed for those who want a personalized, results-driven system for long-term academic success.