Change by Design. How Design Thinking Transforms Organizations and Inspires Innovation
édition revue et corrigée

A revised and updated edition of the groundbreaking guide to "design thinking" that reveals how the techniques and strategies of design have evolved over the past ten years, and how they have continued to contribute to various for-profit and nonprofit industries and sectors. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed, before being realized as new offerings and capabilities. Change by Design, Revised and Updated explains design thinking—the collaborative process by which a designer's sensibilities and methods are employed to match people's needs not only with what is technically feasible but also with what is viable to the bottom line. Design thinking converts need into demand ; it's a human-centered approach to problem-solving that helps people and organizations become more innovative and creative. Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and, increasingly, in the popular press—due in large part to the work of IDEO, the world-leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide—now updated with additional material, including new case studies and a reintroduction—design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by reexamining the ways that their nurses manage shift change ; and Kraft, to rethink supply-chain management. Change by Design, Revised and Updated is not a book by designers for designers ; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, a product, or a service to drive new alternatives for business and society.