The Unicorn Playbook: Disruptive Innovation and Blue Ocean Strategy for Tech Entrepreneurs. Future Nexus Series

I never set out to write a book about unicorns. In fact, I was skeptical of the word itself for many years. "Unicorn" had become shorthand for flashy valuations, viral press, and venture capital exuberance. But as I worked with entrepreneurs, consulted for tech companies, and built my own ventures, I began to see something different. Behind every so-called unicorn-those billion-dollar startups-was a pattern.
Not luck. Not hype. But strategy.