A comprehensive source on firm strategy, including business strategy, corporate strategy, and strategic managementBuilding on 35 years of experience and nine French editions, STRATEGOR is more than a toolbox. It systematically links theory, research, and strategypractice, providing a comprehensive view of all aspects of firm strategy. STRATEGOR describes and analyzes the theories underpinning strategicthinking.
Understanding these theories is essential for effectively andcreatively formulating and implementing successful strategies. To better connect theory and practice, the book includes real-life examplesand cases from various industries worldwide. STRATEGOR also addressescurrent changes in the business landscape, such as digital transformation, AI, globalization and deglobalization, sustainability and CSR.
STRATEGOR'S + : CURRENT CONTENT: it incorporates major technological and societal changes that impact companies and their strategies. PRACTICAL ILLUSTRATIONS: it includes 50 real-life case studies and hundreds of examples that illustrate the concepts discussed. SUPPLEMENTARY MATERIAL: it provides detailed analyses of the case studies, available on dunod.com. STRATEGOR is the perfect strategy textbook for undergraduate, master and MBA students, participants