11,40 €
Key concepts in marketing
Par : ,Formats :
- Paiement en ligne :
- Livraison à domicile ou en point Mondial Relay entre le 19 juillet et le 2 aoûtCet article sera commandé chez un fournisseur et vous sera expédié 2 à 4 semaines après la date de votre commande.
- Retrait Click and Collect en magasin gratuit
- Livraison à domicile ou en point Mondial Relay entre le 19 juillet et le 2 août
- Nombre de pages310
- PrésentationBroché
- Poids0.41 kg
- Dimensions13,5 cm × 21,5 cm × 1,5 cm
- ISBN1-4039-1527-X
- EAN9781403915276
- Date de parution01/01/2004
- CollectionPalgrave key concepts
- ÉditeurPalgrave Macmillan
Résumé
At its heart, marketing seeks to identify, satisfy and supply customers' expectations, their needs and their wants. It is innovation that drives marketing, and the business world is continually indebted to developments in the field of marketing, a truly vibrant area full of ideas, true professionals and many with the ability to think and act laterally. This book provides an accessible and comprehensive guide to the major themes, concepts, terms and theorists encountered in marketing.
At its heart, marketing seeks to identify, satisfy and supply customers' expectations, their needs and their wants. It is innovation that drives marketing, and the business world is continually indebted to developments in the field of marketing, a truly vibrant area full of ideas, true professionals and many with the ability to think and act laterally. This book provides an accessible and comprehensive guide to the major themes, concepts, terms and theorists encountered in marketing.
